Shared storytelling,
shaped by the audience.

We’re an R&D lab developing the next frontier of storytelling. To allow audiences to shape a story in realtime.

Our mission is to develop an open standard and a toolsuite to empower creators and directors to tell interactive stories. We work user centric and collaborative.

We’re funded by the European Union and built by &why studio. Storytelling for us is a bridge between different viewpoints, realities and topics.

Technology has evolved to a point where a lot of ideas for interactive storytelling from the past, can be updated and elevated in ways that were impossible before. We believe that shared interactive storytelling, driven by an author's curiosity will create uniquely deep and emotional experiences. That’s our goal.

shape

Stay up to date with our research.

We’ll keep posting about our research and inform you once the first prototypes are ready. Be at the forefront of storytelling. We’ll never sell your data - or spam!